Marketing automation for construction

Optimal performance and advice with the smart acquisition tools of Utopis® Platform, the basis for marketing automation in construction and installation.

Optimal mapping of your building products to all target groups? By applying marketing automation you actually create an online sales employee. Online tools can support architects, contractors and end users. Your own sales department benefits fully from this. You cannot always be in all places at the right time.

Making a product choice in construction requires good tools. Wrong combinations of products are undesirable. Putting together the right solution is not easy in practice without professional knowledge. Through marketing automation, you can make full use of your employees’ professional knowledge via an online 24/7 advice tool, system configurator, inspiration tool, color mixer and so on.

Is marketing automation something for your organization?

The basis of marketing automation is laid with a product information management system or PIM. With PIM software you prevent fragmentation of product information. A product system replaces Excel sheets and other databases. As a result, information management takes place in one central location.

With Utopis® Platform, in short UP, you have a management tool for product information. Your own assortment forms the basis for this, for example fed from your own ERP. Product information on the fly, PDF product sheets, website (WordPress), system configurator, mobile app or calculator: your assortment deserves maximum distribution.

Why choose Utopis® Platform?


ZeeBoer is the PIM specialist for more than 120 A brand suppliers in the construction industry. We are happy to show you what your organization can do in the field of marketing automation.

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