The return on investment of a system configurator or specification service is difficult to measure. As with a trade fair, you can measure the number of visitors, but the response not so easy. Should visiting an advisory tool always lead to a download? And does a download always lead to a sale?
The information UP shares with the market can be followed via statistics. Google offers a worldwide known portal for monitoring online services through Analytics. The most basic information (visitors) of your tool can be viewed free of charge.
Many websites developed by ZeeBoer are linked to Utopis® Platform. UP is the product information management system (PIM) for construction. ZeeBoer has been translating product information into solutions for construction since 1984. UP is multi-deployable and distributes information from one central source.
Configure a solution with simple steps and choice support
Website for the construction industry with target group-oriented information
In 1987, during the construction fair in Zuidlaren, De Boer van Megchelen presented the first specification service: that of Lapinus. And it is still successful! Lapinus is now called Rockwool and our name was changed in 1997, but we have already had a relationship with each other for 35 years…
On Friday the ZeeBoer team celebrated our summer barbecue. A pleasant and tasty end to the first half of the year.
The RAW system is 50 years old and ZeeBoer's RAW specification service is 25 years old. Reason to celebrate. RAW is the digital system in which client and contractor work together. On June 9, CROW organized the RAW 50 years congress. Maarten Hopman was present on behalf of ZeeBoer. During…